Urban Swell was founded in 2014 after a search to find a truly American-made hat came up empty. Nine out of ten hats sold in the U.S.A. are made in foreign countries, mainly from China. The small number of hats that are domestically sewn are typically made with cheap foreign components.

Urban Swell is am hellbent on crafting the purest American-made hats using the finest components available, and is dedicated to customers that share its values.


For this project I've been tasked with the full range of creative input, from studio & lifestyle photography to brand & project videos.

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